Tag: measure strategy effectiveness

Profit Leak 6 – Is Your Business Strategy Causing Lost Opportunities?

The concept of configuring an unusual offering, one that differentiates you from your competition, is essential for two reasons: 1) the better able you are to distinguish your company from your competitor (“unusual offering”), the easier it becomes to appeal to your target customer; and 2) the more people you try to please by adding features, benefits and services, the higher your cost structure becomes and the less you stand out to your ideal target customer.

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