Tag: John Spence

Extreme Customer Focus

I have some very strong beliefs about what I feel it takes to run a highly successful business. For example, I am completely convinced that whoever “owns the voice of the customer” and uses that information to build an organizational culture of Extreme Customer Focus… will own the marketplace. Unfortunately far too few businesses really…

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How to Innovate for Success

It is my strong belief that the only two sustainable competitive advantages left to most businesses today are; creating an organizational culture of innovation and extreme customer focus — both of which are driven by finding and keeping only the best people on your team.  In other words, you need to be a connoisseur of…

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Do you truly add value?

When times were good and money was flowing fast it was easy to generate business without a high level of differentiation or an incredibly strong value proposition.  But now that the economic times have gotten tougher and every business and personal consumer is carefully considering how to spend their dwindling resources, unless  you can clearly…

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The Referral Engine by John Jantsch

I am excited about John Spence coming to speak to our audience on October 28th about “How Successful Companies Take Market Share from the Competition.” I was visiting his website and came across a book review John wrote about the “Referral Engine” by John Jantsch and think you should read his review. Getting referrals is…

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