Tag: adding value to your products
I am often surprised by the insufficient attention small- and middle-market companies focus on improving their top-line growth. I see more talk than action, particularly in the business-to-business arena, where most of the companies are very good at delivering their products and services. This is the second in a series of articles exploring the reasons for small- and medium-sized businesses having growth issues. This article shares Activate Group’s second “secret” to helping your small business grow: “Unusual Offering.” Most businesses either have one that their prospects don’t know about, or they don’t have one and are not facing it.