What key thrusts or capabilities need to be addressed in the next 3 to 5 years to deliver on your brand promises and to stay ahead of your competition?
These are 3 to 5 ranked priorities to be addressed in stages in multiple projects spanning several years and quarters, in a systematic way, to build a company and allow it to own the ideal customer market. It takes into account what is known about market trends, internal strengths and weaknesses, competitive trends, and external opportunities and threats. You should visit this list at least once a year to make sure it is complete and prioritized properly.
This is an explanation from question #7 from my article “12 Questions You Need To Ask Constantly.”