Most business owners want to manage their growth so it is profitable, cost – effective, and does not over extend their cash resources.
For many business owners, managing profitable growth remains an elusive goal. Most lack a plan, are not sure where to invest their sales and marketing dollars, or how to leverage the time and money they do have to invest towards growth.
Growth can be managed effectively and profitably if owners are willing to spend the time to create and communicate a growth plan and make informed decisions on the use of their growth funds. Owners who document and communicate their growth plans double their chances of achieving their growth objectives (SunTrust study on Growth )
“The key to profitable growth is to have clear growth strategy that the average employee understands” Edward Hess, Author of the Road to Organic Growth
A best practice research study of thousands of fast growing businesses identified six commonsense and highly effective actions you can take to actively manage your growth.
- Put a one-page growth plan in writing.
- Find, track, and develop the people who refer you business.
- Treat sales and marketing as an investment, not an expense.
- Allocate more of your time to prospecting and customer development.
- Calculate the payback on a new salesperson and hire one.
- Create sales and marketing pipeline to measure the effectiveness of your growth investment.
We have developed practical solutions to assist you in growing your revenue and profits and expanding your business, ask us how today.
Louis Partenza is a business leadership consultant and partner of Activate Group Inc, based in Miami, Florida. His firm works with companies to deliver transformational management and business coaching to their executive leadership. To learn more about business leadership coaching through AGI, please visit www.activategroupinc.com , contact Lou at (305) 722-7215 or email him.