Monthly Archives: January 2010
Are you increasing your market share?
This tells you whether your strategy is working and how strong you are versus your competition. Too often companies are growing because they are in a strong market or because of acquisitions. In reality, they are turning over clients and …
What is our strategy for winning our ideal customers in serving your purpose?
If you cannot describe your strategy in one sentence, then you do not have one! Using Verne Harnish’s “Mastering the Rockefeller Habits” methodology, which encompasses Jim Collins “Good to Great” concepts, it is important to know what your brand promises …
Core Customers – Who are the ideal customers?
It is important to identify the customers you want a lot more of. When analyzing customer databases it is not unusual to find that the majority of revenue is made up of bad customers (e.g. pay poorly, less profitable, complain …
Core Values – What should and shouldn’t people do?
When revisiting this question it is not to question values, as I believe these endure and should not change. They are the essence of the company founder(s) and are discovered rather than created. What is important here is to ask …
Top Actions To Take In 2010
By Howard Shore, Executive and Business Coach In 2009, the strategy of many companies could be described as defensive. One could read the newspaper, listen to the news, analyze data, and talk to anyone and know that it was going …
